Current:Home > MarketsAdidas finally has a plan for its stockpile of Yeezy shoes -Trailblazer Capital Learning
Adidas finally has a plan for its stockpile of Yeezy shoes
Robert Brown View
Date:2025-04-09 15:01:39
Adidas plans to sell its stock of unsold Yeezy shoes and will donate the proceeds from the sales to charity, CEO Bjorn Gulden said Thursday.
The German athletic and footwear brand cut ties with Ye, the rapper and fashion designer formerly known as Kanye West, late last year over his antisemitic remarks — leaving the company to figure out what to do with its Yeezy merchandise.
During Adidas' annual shareholder meeting Thursday, Gulden said the company spent months thinking of options on what to do with the unsold sneakers, such as talking with several nongovernmental organizations, before making a decision.
One of the options included simply destroying the shoes, but the company ultimately decided against it, Gulden said.
"What we are trying to do now over time is to sell parts of this inventory and donate money to the organizations that are helping us and that were also hurt by Kanye's statements," he said.
Gulden added that the company is still working on the details of how and when the selloff will take place.
It's unclear whether Ye would receive any payments due to him from the sale of the Yeezy stockpile. Gulden also did not go into detail about which organizations will get donations.
The latest move by Adidas comes nearly six months after the company cut its ties with the rapper, halting production of Yeezy products and its payments to Ye.
Earlier this month, a group of investors filed a class-action lawsuit against Adidas, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
veryGood! (393)
Related
- 'We're reborn!' Gazans express joy at returning home to north
- GOP White House hopefuls reject welcoming Palestinian refugees, a group seldom resettled by the U.S.
- Biden tells Israel, You're not alone; says military data show Gaza militants to blame for hospital explosion
- IRS to test free tax-filing platform in 13 U.S. states. Here's where.
- Paris Hilton, Nicole Richie return for an 'Encore,' reminisce about 'The Simple Life'
- Starbucks, Workers United union sue each other in standoff over pro-Palestinian social media post
- From hospital, to shelter, to deadly inferno: Fleeing Palestinians lose another sanctuary in Gaza
- NFL Week 7 odds: Moneylines, point spreads, over/under
- How to watch the 'Blue Bloods' Season 14 finale: Final episode premiere date, cast
- Two Kansas prison employees fired, six disciplined, after injured inmate was mocked
Ranking
- John Galliano out at Maison Margiela, capping year of fashion designer musical chairs
- Sophia Bush's Ex Grant Hughes Supportive of Her Amid Ashlyn Harris Relationship
- 'Dimple maker' trend is taking over TikTok, but could it cause permanent damage?
- Italian lawmakers approve 10 million euros for long-delayed Holocaust Museum in Rome
- 'No Good Deed': Who's the killer in the Netflix comedy? And will there be a Season 2?
- Woman in critical condition after shoved into moving subway train: Police
- Remains of at least 189 people removed from funeral home that offered green burials without embalming fluid
- James Harden skips 76ers practice, coach Nick Nurse unsure of what comes next
Recommendation
Bodycam footage shows high
'I blacked out': Travis Kelce dishes on 'SNL' appearance, two-sport Philly fun on podcast
Brazil congressional report recommends charges against Bolsonaro over riots
Why the average American family's net worth increased 37% during the pandemic
Why members of two of EPA's influential science advisory committees were let go
Landscapers in North Carolina mistake man's body for Halloween decoration
More arrests to be announced in shooting that killed a Philadelphia police officer, authorities say
Racial gaps in math have grown. A school tried closing theirs by teaching all kids the same classes